Real Fantasies: Edward Steichen's Advertising Photography
Category: Books,Arts & Photography,Photography & Video
Real Fantasies: Edward Steichen's Advertising Photography Details
Review Johnston's study is downright gripping, an unexpected page-turner filled with treats for the eye. -- The Los Angeles Times Sunday Book Review, Neil Baldwin Read more From the Inside Flap "This well-researched book is a much-needed contribution not only to a knowledge of Steichen's significant role in advertising but to an understanding of modernist cross-currents as they affected artistic and commercial photography in the 1920s and 30s. Further, it provides a glimpse into decision-making about the visual arts in the newly powerful advertising industry of the time."—Naomi Rosenblum, author of A World History of Photography and A History of Women Photographers"This book marks a major advance in the history of commercial photography. What is particularly impressive is the author's capacity to situate Steichen's commercial career in several contexts so that the study ultimately casts light on the histories of photography, modernism, and advertising."—Jackson Lears, author of Fables of Abundance: A Cultural History of Advertising in America"Johnston makes a stellar contribution to the historical literature on American advertising and consumer society; there is no other text on this subject that so effectively uses images as evidence. . . . Lucidly written, imaginatively constructed, and beautifully argued."—Regina Lee Blaszczyk, Technology and Culture"Downright gripping, an unexpected page-turner filled with treats for the eye."—Neil Baldwin, Los Angeles Times Read more See all Editorial Reviews
Reviews
This is a very well researched and written book on Steichen's history within photography and advertising. It also does help figure out about the development of the field of image creation and production in the early stages of advertising. Full of references and images, this book unveils Steichen's history alongside with the history of advertising photography itself.